Peggy is an incredibly data-driven and detail-oriented digital marketer who I've been fortunate to work with while overseeing a complete retention program overhaul from the ground up. She has a strong understanding of both enterprise and start-up oriented platforms and processes, and offers an array of solutions to scale the new and returning purchase frequency of a DTC channel. What stood out the most during the time we worked together is how effectively she positions herself as a linchpin between the science of targeting and the art of copywriting when it comes to putting the right message in front of the right person. Peggy is an asset to any team looking for someone that will drive both immediate and long-term success.